VISION dedicates itself to helping its clients transform their
customer propositions, strategies, operating models, organizational
structure, and leadership practices.
We help our clients become more entrepreneurial, more able to
identify and seize opportunities and to do so with lower cost
structures. Transformation requires the regular development of new
thinking on our part.
Below, you will find some of our most current thinking and our
classics.
Insights by
Charles Spinosa
Management
"Communicating with
Customers"
Companies need to expand their view of communications beyond
advertising to customers. A company needs to give equal weight to
communicating with customers, listening to customers about their
concerns and talking to them about these concerns.
By Charles Spinosa, David Le Brocquy and Bobby J
Calder
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"Change Management"
Approach, Strategy, and Making Change Happen
By Charles Spinosa
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more
"Promise-Based Management"
To understand the five qualities that define effective
workplace promises--pledges to satisfy concerns of stakeholders
within and outside an organization.
Published by: Harvard Business
Review
By Donald Sull and Charles Spinosa
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more
"Using Commitments to Manage Across
Units"
A company's installed business processes are typically
designed to execute routine activities.
Published by: Sloan Management Review
By Donald Sull and Charles Spinosa
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Strategy
"Strategy Execution"
Interview with Effective Executive Business
Magazine
The interview was conducted by Dr. Nagendra V Chowdary,
Consulting Editor, Effective Executive, Dean,
The ICFAI Business School Case Development Center,
Hyderabad.
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"Developing Productive
Customers"
Developing productive customers in emerging markets
Published by: Fernando Flores, Maria Flores Letelier, Charles
Spinosa
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Marketing Strategy
"Strategies for Viral
Marketing"
Published by: Kellogg on Integrated Marketing
Charles Spinosa, Maria Flores Letelier, Bobby J. Calder
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Market Research for Innovation
"Taking an EXPANDED View on
Customer Needs"
Qualitative Research for Aiding Innovation: Social
value-focused interviews can uncover customers' real desires for
new products and help yield critical insights for
innovations.
Published by: Marketing Research
By Maria F. Flores Letelier, Charles Spinosa, and Bobby J.
Calder
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"Extending Scenario Planning into
Transvaluations"
What future did Steve Case foresee when he drove AOL to
become the largest Internet access provider?
Published by: Futures Research
By Charles Spinosa, Chauncey Bell and Maria Flores
Letelier
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more
IT and Marketing
"Information Technology and the institution of identity:
Reflections since Understanding Computers and
Cognition"
Published by: Information Technology and People
By Fernando Flores with the assistance of Charles
Spinosa
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more
IT
"Innovative Insights"
Battling with the IT Budget
Published in Network World
By Charles Spinosa
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more
Strategic Change
Insights by Ian Duncan
"Stay fit and
survive"
Developing a company strategy to survive and thrive in the
downturn
Published by: Business and finance, Dublin.
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"Trust in an absolute must if you want
to bring your people with you through the change
process"
Published by: Sunday Independent, Dublin.
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Insights by Callum
Lindsay
"Why your Business Needs
Agile Software Development"
Flexing IT to meet your business needs
By Callum Lindsay
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Insights by
Gerald Adams
"Technology:
The Internet is reviving the fractured
conversation"
By Gerald Adams
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Insights byBilly
Glennon
Q&A: Enterprise SOA and the
Intelligent Finance Project
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"Online Finance:
Creating new business models around
relationships"
Read
more
"Information Overload:
The one-way content revolution has got it
wrong"
Read more
).