Designing and developing pioneering technology and
TheStreet.com, which provides timely, accurate financial news
and analysis to 70,000 paid subscribers worldwide, had an ambitious
- turn a relatively static financial news site into a regularly
updated news hub
- facilitate the rapid dissemination of the planet's most
sought-after information - financial news from Wall Street - to
diverse sites across the web
- build a 'storefront' to allow readers to subscribe to
first-class services and purchase related merchandise
"VISION took on helping TheStreet.com
as if it were its own business."
Dan Woods, former CTO, TheStreet.com
"When I was looking around for consulting partners to help me
rebuild the entire publishing infrastructure for TheStreet.com, I
faced the decision of whether to use VISION, an Irish company just
starting its New York operations," recalls Dan Woods, then chief
technology officer with TheStreet.com.
"I had other choices but felt that VISION would go that extra
mile for me and would create a valuable relationship. As it turned
out, I was right. VISION took on helping TheStreet.com as if it
were its own business."
VISION's team began by analysing TheStreet.com's complex
publishing process, which involved 45 full-time reporters and
editors, and more than two dozen columnists and contributors.
VISION implemented Extensible Markup Language (XML)-driven data
infrastructure, and built an underlying architecture tailored
specifically for content management. The result was a streamlined,
accelerated process of collaborative content creation and editorial
Understanding that a technology solution alone was not enough,
VISION also designed the day-to-day business process by which
content was created. The virtual newsroom allowed financial
journalists to create and update their analysis 'before, during and
after the bell'.
Getting the information out to the world was the next challenge.
Along with TheStreet.com's own family of free and
subscription-based sites, the company's content is delivered to
portals such as America Online and Yahoo! Finance, each with
audiences of millions.
VISION developed a syndication system that allowed the content
to be tailored for the look and feel of the different sites at
which it arrived. Syndicated content feeds could be delivered at
regular and brief intervals, allowing for rapid updating of
financial news stories on destination sites.
VISION then added an in-house ecommerce system rather
painlessly. This storefront enables TheStreet.com to closely manage
and monitor subscriptions.
VISION also implemented a consumer asset database system that
enables TheStreet.com to better understand and profile its
subscribers. TheStreet.com is able to use this data to craft more
targeted offers to select audiences and to create a more
personalised Web experience.
"VISION provided us with a truly customised approach to
designing and implementing the technology we need to enhance our
services, increase our delivery channels, and further develop our
subscriber base and our overall business," said Woods.
"The solution we put in place for TheStreet.com is an excellent
example of how once-disparate sectors are rapidly converging, with
the rise of the Internet," said Gerald Adams, VISION's co-founder
and Group Director.
"We believe content management and syndication will be an
integral part of knowledge management systems in all
service-oriented enterprises, not just in new media, entertainment
and leisure sectors, but also in banking and financial